Post by account_disabled on Feb 25, 2024 5:23:17 GMT
Every occasion is a good one to stay updated on the world of marketing and, before we go on holiday too, we wanted to greet you with a list of books to read under the umbrella or on top of a mountain peak. These books offer a practical and wide-ranging interpretation of the potential that marketing offers for the development and success of a company. Enjoy the reading! Let's start with an evocative text: Image result for blue oceanBlue ocean strategy. Winning without competing by W. Chan Kim and Renée Mauborgne (Rizzoli libri). An excellent text for learning how to fish away from other fishing boats. The premise for business model activities and the definition of unconventional strategies.
Here is a book that explains Chinese Europe Phone Number List everything about itself with the title: Focus – The future of your company depends on focus focusby Al Ries (ed. Libreria Strategica) A manual full of examples and numbers with a clear and unequivocal moral: you can have the best web marketing strategy in the world but if you don't focus you will end up sinking in the sea of competitiveness. The essence of Web Marketing by Manuel Faè and Alessandro Sportelli (Libreria Strategica) Image results for the gist of web marketing Connect to the user and nurture him to get to the sale. And it is precisely by focusing on this approach that the authors present the connection funnel method, from strategy to operations. Risks and opportunities of web 3.
The technologies that compose it by Rudy Bandiera (Web Book) Image results for web 3.o rudy flag bookRudy Bandiera is considered a marketing guru and in this book you feel projected into the dimension of the Matrix. So why recommend it to non-professionals? Because he explains, in one breath, the world that is changing and the technology that is connected to it. And if you have little time for reading: (Mini)marketing. 91 questionable theses for a different marketing by Gianluca Diegoli (Ledizioni) Image results for mini marketing 91 thesisRich in creative ideas, it allows you to approach the web in a different way. Without the claim of leading to a Protestant revolution.
Here is a book that explains Chinese Europe Phone Number List everything about itself with the title: Focus – The future of your company depends on focus focusby Al Ries (ed. Libreria Strategica) A manual full of examples and numbers with a clear and unequivocal moral: you can have the best web marketing strategy in the world but if you don't focus you will end up sinking in the sea of competitiveness. The essence of Web Marketing by Manuel Faè and Alessandro Sportelli (Libreria Strategica) Image results for the gist of web marketing Connect to the user and nurture him to get to the sale. And it is precisely by focusing on this approach that the authors present the connection funnel method, from strategy to operations. Risks and opportunities of web 3.
The technologies that compose it by Rudy Bandiera (Web Book) Image results for web 3.o rudy flag bookRudy Bandiera is considered a marketing guru and in this book you feel projected into the dimension of the Matrix. So why recommend it to non-professionals? Because he explains, in one breath, the world that is changing and the technology that is connected to it. And if you have little time for reading: (Mini)marketing. 91 questionable theses for a different marketing by Gianluca Diegoli (Ledizioni) Image results for mini marketing 91 thesisRich in creative ideas, it allows you to approach the web in a different way. Without the claim of leading to a Protestant revolution.