Post by account_disabled on Dec 3, 2023 6:46:05 GMT
And this means creating sub-stories around the main product and developing them elsewhere. Its usefulness is easily understood: with transmedia the product continues to live in other forms, but above all it continues to live thanks to people. Creating the story by focusing on the audience: participation and interaction Today the advertising messages are tired. Even on the web we must communicate mainly thinking about the public, the potential customers who will use our products and services. Communication is no longer focused on the brand, on the company, but on the person who will use those products.
There are two words not to forget when we communicate: interaction and collaboration. Today we want to be at the forefront, it is no longer enough for us to observe the company talking about itself and telling us how good it is, today we want to be the ones to say it. As? Thanks to communication that allows the public to be interactive and Phone Number Data collaborative. In transmedia, stories are born from a main idea, but everything then develops thanks to the people who will take hold of those stories, make them their own and transform them. The non-linearity of new narratives: the concept of interactive narration I observed advertising videos made by some giants. What did they say again? Absolutely nothing.
Was there a story behind it? No, there was the usual company that wanted to amaze with a well-shot film, beautiful photography, good actors and finally the name and logo of the company. What message was communicated? The skill of that company. The usual linear commercial. When we read a book, we are still faced with a linear narrative, without the possibility of interaction and participation. Our experience ends with reading. The rest is entrusted to memories. Today we are in the era of hypertext, of applications, today communication becomes multimedia and uses every means to create emotion in the public. But above all to improve and prolong the public's experience in using our products and services. She asked the man where she had sent her son, but he replied that in that weather the child knew he couldn't go out.
There are two words not to forget when we communicate: interaction and collaboration. Today we want to be at the forefront, it is no longer enough for us to observe the company talking about itself and telling us how good it is, today we want to be the ones to say it. As? Thanks to communication that allows the public to be interactive and Phone Number Data collaborative. In transmedia, stories are born from a main idea, but everything then develops thanks to the people who will take hold of those stories, make them their own and transform them. The non-linearity of new narratives: the concept of interactive narration I observed advertising videos made by some giants. What did they say again? Absolutely nothing.
Was there a story behind it? No, there was the usual company that wanted to amaze with a well-shot film, beautiful photography, good actors and finally the name and logo of the company. What message was communicated? The skill of that company. The usual linear commercial. When we read a book, we are still faced with a linear narrative, without the possibility of interaction and participation. Our experience ends with reading. The rest is entrusted to memories. Today we are in the era of hypertext, of applications, today communication becomes multimedia and uses every means to create emotion in the public. But above all to improve and prolong the public's experience in using our products and services. She asked the man where she had sent her son, but he replied that in that weather the child knew he couldn't go out.